As humans need oxygen to live, businesses need leads. Without leads, no business can sustain even if they have a great product or pathbreaking innovation to sell.
But how to generate leads? Inhouse or outsourcing it to a B2B lead generation agency. Well, it is a million-dollar question. To simplify it, we have written this well-researched blog.
Read it to get the answer on your own.
Table of Contents
What is outsourced lead generation?
When a B2B company takes help of an external company that has expertise in B2B lead generation then it is known as outsourced lead generation. Simply, the company is not investing their time, energy, and knowledge, instead leveraging the expertise of external company to run B2B lead generation campaigns to better focus on their core expertise.
How to choose right lead generation partner?
Not all that glitter is a real gold. Same thing is true for a lead generation agency. So, be careful, there are several outbound lead generation agencies are available in the market, so always check these things.
Their lead quality, conversion rates, years of expertise, industry level experience, client size handled in the past, costings, delivery timings, success stories, etc., before saying ‘YES’ to any outsourced lead generation services provider.
What are the benefits of outsourcing lead generation?
- Leveraging Expertise: They have a vast knowledge, exposure to tools and proven techniques, established framework, market understanding, and skilled resourced required to deliver high quality leads.
- Excellent Conversion Rate: They don’t just offer some random B2B leads but quality ones that have high probability become a client.
- Right Targeting: Many of the times when done in-house, executives often chase wrong leads that not only waste time but energy and resources. A lead generation agency people know who they are targeting and whether they are the right fit for business or not from the beginning.
- Less Cost: You can save big on tools, data, market research insights, manpower and other things. Moreover, time is saved so you can put focus on your core product or service rather than investing time on generating leads, which after all in not your forte.
- Reach Newer Market: A reputed lead generation company can help you explore new business territory which you never thought for. A new market can become a new income stream for your business that can boost your business prospects exponentially.
What are the risks of outsourcing lead generation (Gamble)?
Everything in this world comes with a certain cost. So, while outsourcing lead generation services can benefit you in a big way, it always has some fallouts. Let’s discuss those in detail.
- Lesser Control: You can’t monitor smallest progress and take control of the lead generation work. Whether things are going in the right direction or not, you will only know once leads are given to you.
- Miscommunications: Any wrong briefing or wrong understanding at the agency’s end can lead towards unfruitful outcomes, which could be costly for business. So, always be clear in communications and ask for MOM to confirm they received it correctly.
- Data Security: You need to share valuable business insights to external agency. Also, data mined by them could be unethically misused. So, make sure you are working with only reputed lead generation agency.
- Breach of Values: Every company has set brand guidelines for communications. So, it is always a doubt whether an agency will comply with guidelines or not while sending communications or lead nurturing.
In-House vs Outsourced Lead Generation: A comparison
Inhouse: Better control over process, better data protection, intact business value, fast feedback implementation, time-consuming work, need to train resources, etc.
Outsourced Lead Generation: Fast results, cost-effective, focus on core competency, deep industry knowledge, etc.
Success Stories: Companies that nailed
SalesBridge is one of the most reputed lead generation agencies in the world. It has a stupendous track record of delivering quality lead B2B enterprises across the world. Customers recognize SalesBridge as their true success partner as this company not just offer quality B2B leads but also makes sure that your B2B data remain safe without misaligning with company’s core business values and policies.
FAQs
You don’t need to hire extra resources like lead generation executives, lead generation managers. Also, you don’t need to take subscriptions of tools and technologies and market insights required for this work. You can save big on their training and other digital marketing costs as well like wrong spending on paid ads etc.
Well, it totally depends upon several factors like type of business, target audience, number of leads, type of agency, their expertise, lead cycle time, and other. But on an average, you can expect a time of close to 30 days to start receiving quality leads that convert.
Yes. Lead generation agencies use data-driven targeting, buyer personas, and refined messaging to attract high-intent prospects. With deep industry knowledge and testing, they can filter out unqualified leads and deliver prospects more likely to convert.
It gives you quicker access to markets, accelerates your sales pipeline, and lets you scale faster than competitors relying solely on internal teams. With expert outreach, consistent follow-ups, and better insights, you stay ahead of industry trends and customer expectations.
Summary
Contact SalesBridge today to learn how you can grow your business with us. We ensure high convertible leads at very competitive costs and lesser time frame than most others in the market.
